I'm Davi Fontenele, a Creative & Design Director with over 25 years of experience connecting design, technology, storytelling, and digital products.
My career began at the intersection of visual design and technology. I learned not only how to conceive digital experiences, but also how to build them — a foundation that continues to shape the way I think about creativity, feasibility, and execution.
Over the years, I've contributed to award-winning interactive experiences, helped create brand-defining campaigns, directed design work in internationally distributed teams, and developed digital experiences for businesses and organizations across different industries.
Today, my work brings together creative direction, product design, UX research, design leadership, and the practical integration of artificial intelligence into creative workflows.
I believe exceptional design begins with a deep understanding of the problem, evolves through informed creative decisions, and succeeds when people, technology, and business objectives work together.
My approach combines strategic thinking with hands-on expertise. I understand design from concept to code — and leadership from vision to delivery.
My Leadership Philosophy
Direction without micromanagement.
Great creative leadership isn't about having every answer. It's about asking the right questions, establishing a clear direction, and creating the conditions for people to do their best work.
I believe designers need space to explore, supported by thoughtful guidance, constructive feedback, and a consistent standard of quality.
I value open collaboration and clear communication between people with different skills and perspectives.
Evidence before assumptions.
Understanding the problem comes before designing the solution.
My approach to discovery combines stakeholder conversations, qualitative interviews, quantitative research, benchmarking, and practical experience.
Research is an instrument for questioning assumptions, reducing uncertainty, and making more informed decisions — not simply a formality to validate an initial brief.
Quality through collaboration.
Great design should maintain its integrity from concept to implementation.
My technical background helps me understand the challenges of development and communicate effectively with designers, engineers, and QA professionals.
I believe quality is a shared responsibility, supported by careful review, constructive collaboration, and attention to detail.
AI & Creative Technology
Technology should expand creativity, not replace judgment.
I've spent my career connecting design and technology. Artificial intelligence is a natural extension of that journey.
At 3Lane, I used AI-assisted transcription and summarization to help organize interviews, stakeholder conversations, and research findings during discovery.
At AuAg, I used generative AI in audiovisual production, combining generated material with editing, compositing, and motion graphics to create a more compelling visual narrative.
These experiences reflect two complementary applications of AI: supporting research and decision-making, and expanding creative production possibilities.
I see AI as a tool for amplifying human capability, not replacing creative judgment.
The goal isn't merely to produce more work in less time. It's to create space for deeper exploration, clearer decisions, and more ambitious ideas.
Experience at a Glance
- 25+ years
- Working across design, creative technology, and digital experiences.
- 5 countries
- Internationally distributed teams during my work at 3Lane.
- 9 digital projects
- Coordinated and delivered for US organizations at 3Lane.
- iF Communication Design Award
- International recognition for the Espaço Fashion interactive project developed at 6D.
Contact
Let's build something meaningful.
Great work happens when creative vision, talented people, and clear objectives come together.
I'm open to leadership opportunities in creative direction, design, digital products, and UX/UI — working with teams that value thoughtful decisions, strong execution, and meaningful impact.
Davi Fontenele Creative & Design Director Rio de Janeiro, Brazil WhatsApp: +55 21 99852-8319